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Go-To Marketing Tips from Colorado Property Management

March 21, 2018

You can have the perfect rental unit or building and plan to make your tenants have a great experience living there. However, if you do not have a plan to attract business, your hard work will not get far! This is why it is great to learn some marketing tips to spread the word about your rental. Lucky for you, there is no need to have a degree in marketing, you just need to know a few things. Use these tips from Colorado property management to drive interest to your rental!

Digital Ads are Where It’s At

Long gone are the days of putting an advertisement in the newspaper or hanging flyers. With digital advertising on sites like Google, you can target specific details about your prospective renters that will be attracted to your rental. Some of these include:
  • Area
  • Income levels
  • Age groups
  • Behaviors and interests
  • Much more
Not only will your ads be shown in internet searches, but even in the ad areas within the web pages they visit. This is all done without you having to research and find lists. Instead, it is all based on information people have publically shared through accounts such as Gmail or social media. It is important to reach customers when it matters, which Google can assist with.

The Power of Social Media

Social media has become such an important advertising tool for marketers. In many cases, you can spread the word about your rental unit or building with a small budget! If you own an apartment building, make sure you set up a social media presence for it. Choose platforms you know you will keep up with—do not set up accounts you know you will not update regularly. Facebook and Instagram are great options.

Make sure your pages have all the information they need and post regularly. Share highlights of being a resident, neat pictures, testimonials, and all other things that will show potential renters why your property is where they want to live.

From here, you can create Facebook ads that target the audience and area that would be interested in your property. Run ads on Facebook and Instagram—and the business will come. You have to make meaningful connections with people to grow your business.

Invest in Great Photography

In order to attract business, people must see high-quality photos and graphic designs to be interested. Thankfully for you, even with little to no experience, you can make this possible.

First, shop the web for camera lenses that you can use on your smartphone. You can often find them for $20 or less, that will enhance the quality of your photos.

Next, make sure you get several great photos of your unit. Capture all of the rooms, exterior, and any other important areas. Make sure they aren’t blurry! Last, you can add flair to your photos by adding text to them. Websites like Canva or PicMonkey allow you to touch up your photos and add words to them for free.  

Just as important as great marketing, you must be able to give your residents a wonderful living experience. If there is anything in the rental process you are not as familiar with or have time for, DenCO Property Management and Sales will help. Learn more about our five ways Colorado property management will help your investment real estate. From there, call us at 303-722-9688 to get started.